I’m not a pro, but I know what I like and what’s important when I download and try out a free or exclusive action. A few tips below!
1. A nice overall appearance
The first impression of a collection is important, because this is where people decide to download it or not. Keep it simple and organized. I prefer a lot of ‘before and after’ examples. Make it your actions! If you want people to recognize your actions you could make distinctive looking layouts or at least make one recognizable point. For example your copyright.
2. A good description / what do I really download?
3. Quality before and after
I think this is very important to users. This is what it’s all about eventually! After I applied an action I prefer to keep the same quality, however this is not possible with most of the actions. Especially when it’s applied on a big size image, it’s more visible. It always decreases a little bit with every step that has been made. Test it out on more than one picture and see if it’s acceptable for you…
4. Make sure your action is compatible with more Photoshop versions
Not everyone has the newest CS6 for example, try to make it compatible with different versions of Photoshop. The more feedback you could expect. And if people upgrade their Photoshop they can still use your actions! Even though you have CS2, ask people to try it out on their versions.
5. Easy to adjust for the users
Actions can look great on the previews, because everyone will try to find images that fit perfectly with their collection. This can be different on other images though. Of course… you can add it in your description ‘good for portraits and flowers’. But not every flower image has the same lighting for example. My advice for this is make your action easy to adjust so people can remove some layers and style the action to their kind of image(s).
Hope this was a little bit useful! Thanks for reading.